Men who might have scoffed at the idea of cosmetic procedures just a decade ago are now finding the treatments appealing—in record numbers. The journal Cosmetic Dermatology reports that the number of American men getting BOTOX has soared 258 percent over the past decade. According to the American Society of Plastic Surgeons, total cosmetic procedures for men rose 22% from 2000 through 2012. So what gives? Why are men joining women in wanting to preserve that youthful glow? Many men have discovered that whether they’re job-hunting, entering the dating scene, or just trying to stay competitive in a world that places increasing emphasis on youthful vitality, they may need a little help to look younger. And those aren’t the only reasons.


Botulinum toxin injections (sold under the brand name BOTOX) relax the facial muscles to minimize lines and wrinkles, erasing some of the signs of aging, including frown lines and crow’s feet. It usually takes two to four days to see cosmetic improvement and the effects tend to last from 3-6 months. Most patients require retreatment to remove wrinkles and lines as they begin to reappear, but after each injection, the wrinkles usually return as less severe as the muscles are trained to relax.


Men aren’t just getting BOTOX because they want to look younger. Many men want to smooth away lines that may be sending the wrong message about their moods and feelings. The two vertical lines that can appear between the eyebrows are often referred to as “angry lines”. The consequences of being seen as angry even when you’re not can be problematic not only in your personal relationships but also in the workplace. On the other hand, crow’s feet can make you seem like you’re squinting—which can be perceived as having poor eyesight or being mistrustful.


Job insecurity and job hunting are both leading factors behind men’s decisions to get BOTOX. If you’re worried about losing your job, or have recently been laid off, the prospect of entering the job market at this time is daunting, because let’s face it, getting and keeping a good job gets much harder after 50. Even with age discrimination laws on the books, 43% of people aged 50 and older who’ve looked for a job in the past five years said they’ve met with employers who are concerned about their age, and 32% said they’ve been told they’re “overqualified”, according to a recent telephone survey conducted by the Associated Press-NORC Center for Public Affairs Research. And statistics reveal that it takes boomers much longer to find work if they lose their jobs. The average duration of unemployment for job seekers 55 and over is 50.4 weeks, compared with 34.2 weeks for those under 55, according to an analysis of Bureau of Labor Statistics data by the AARP Public Policy Institute. Men want to appear younger and full of vitality to overcome potential employers’ reluctance to hire an “older” worker.


If your wife is having a little work done now and then to keep herself looking younger and more vibrant, chances are you want a little of what she’s having so that you can keep up. A study released recently by the American Academy of Facial Plastic and Reconstructive Surgery shows that men are more likely to request plastic surgery as a result of their significant other also undergoing cosmetic surgery, with 20% of all male patients being influenced by a partner’s decision.


Cosmetic treatments generally aren’t covered by health insurance plans. BOTOX is typically sold either by the unit or per “treatment area”, do not require anesthesia and usually take just a few minutes to perform. The protein is injected into the muscle using a fine needle in order to minimize discomfort and maximize accuracy.

If it helps a man keep (or land) a well-paying job with benefits, he might consider BOTOX a worthy investment. But proceed with caution: The increasing popularity of BOTOX has created a marketplace full of businesses offering treatments that are not administered by, or overseen by medical professionals. Be sure that the provider you choose specializes in BOTOX and uses it on a regular basis. Beyond the benefits of the product itself, a skilled practitioner  who uses it often knows how to administer it for the best results like our very own Evelyn Spieker at Skinlogic Med Spa.